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 Don't jump into technology until you've decided on a
strategy, says Inman News.
"Real estate agents
are often eager to adopt the latest technologies without thinking about who
they intend to target with those technologies." said Chris Smith, Inman
News' host of the one-day Agent Reboot, a real estate marketing seminar presented by Inman
News and coming to Denver soon.
First, figure out
your strategy. Evaluate what worked
in 2012 and what didn't. What areas
should you focus on? What type of client
should you be marketing to? Decide who
your audience is.
"Without a
strategy you are just throwing something against the wall and seeing if it
sticks," said Katie Lance, Inman News' social media director and the
co-host of Agent Reboot.
Social Media should
be a big part of your strategy.
Facebook has over 800 million users worldwide. So regardless of how you
feel about Facebook or Twitter, you need to be utilizing these tools.
In a survey conducted by Real Simple Magazine, 49 percent of their respondents spend at
least three hours a week on social media sites and 59 percent of
respondents use social media for both personal and professional reasons. That's
a lot of potential leads!
Lance offers
solutions to organizing your Facebook Business Page. She suggests creating a grid featuring four
categories: local real estate, national
real estate, local and community and personal interests. "Local real estate information, for instance,
could include a story about a past client, local market statistics, or features
of a particular neighborhood." she says.
Post photos and
articles of things to do and places to live in the area. Post articles about home prices, the economy
and repost interesting news from other real estate sources. Have you seen Pinterest yet? This is a great site that organizes your
interests similarly.
Smith says you don't
want 5,000 frivolous friends who don't mean anything, you want to engage
your "friends" with content that is relevant and their friends will hopefully
see it too. According to Real Simple, 49 percent of their
respondents have more than 300 Facebook friends. This is the best "word of mouth" advertising!
"Create a Facebook
list of prospects," says Jimmy Mackin, a Facebook Trainer. "And then group them into a smaller category,
such as those who live (in a certain area.)"
Interact with these people in small ways, keying in to their interests
and hobbies, it doesn't always have to be about real estate.
"You can make more
friends in two months by being interested in other people than in two years
by trying to get people interested in you." says Mackin.
Read more about
Social Media Strategies at Inman News.
Image from Google Images
Posted on January 12, 2012 09:28:02 by  IPTV.Boyz
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