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Small Business owners wear a lot of
hats. You are the boss and, sometimes, the janitor,
and everything in between. You are doing it all.
What's the
biggest worry a small business owner has? Cash
flow. Staying afloat.
"Money issues are
absolutely the biggest pitfall that entrepreneurs face. If you don't keep
it flowing, or can't keep enough of it, your business will suffer." writes Mike
Michalowicz, author and entrepreneur.
Michalowicz offers some simple questions
to ask yourself to avoid spending money unnecessarily:
1.
Do You Really Need that
Expensive Office? Invest in an office and equipment when you really
need to. These can be a big expense on your monthly cash flow. And that expensive office furniture to "show-off
your success"? Better left for when you are too busy to shop for it.
2.
Track Your Miscellaneous
Expenses: There are always more than you planned on and
they are more expensive than you think.
Are there areas you can cut back on?
3.
Who is Handling the
Books? Yes, the small business owner wears many
hats, but this is one area where it pays to hire a professional. "Entrepreneurs are often apprehensive
to speak with an accountant, for whatever reason." writes Michalowicz. "Truth
be told, you must get with an accountant, as it will save you money in the long
run." The accountant is your friend,
says Michalowicz, they will keep you on track to keep the business going and
avoid tax penalties.
4.
Can You Afford that Employee? It's
tiring doing it all yourself, but avoid hiring someone until there is enough
work to keep them busy and the return is that it frees you up to bring in more
money.
5.
What is my Marketing
Plan? "You need to be your biggest PR agent,
spreading the passion and information about your business whenever possible." advises
Michalowicz, "Through networking, talking to others, etc., you need to always
focus on getting the word out about your product or service." Marketing
brings in the money.
In real estate we always say it's
"location, location, location" but the small business owner knows it's all
about "money, money, money". Rethink how you are doing business. Are there areas you need to streamline to keep
the cash flowing?
Read more from Mike Michalowicz at OpenForum.com.
photo credit: eatmorechips
Posted on August 03, 2011 09:22:50 by IPTV.Boyz
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