Blogging can be somewhat daunting for realtors: the time involvement, coming up with ideas, making it consistent and having great content--all these are concerns for real estate professionals who are interested, but may feel a bit overwhelmed.

So how can a busy realtor sustain a great blog?

• Be consistent. How many times a week can you realistically post a blog? Come up with a number and stick to it.
• Post interesting local news and content. By posting hyperlocal-based content, you can attract actual leads and be on the pulse of your community.
• Use easy-to-understand market statistics. Charts and graphs aren't too exciting for anyone so keep them to a minimum, opting instead to use key points for your own opinions and insight that will be useful to clients.
• Don't be negative. It's important to remain professional. Getting on your soap box too much can be off-putting to some people and can be a barrier to lead generation.
• Promote your blog. Don't forget to use your other methods, from social networks to email blasts, to publicize your blog and latest posts.

Read more tips about blogging at the Future of Real Estate Marketing Blog. Plus, check out their useful "killer resources" list.

Posted in Blogging, Real Estate Industry, Lead Generation, Technology And YOU, Web 2.0 Marketing

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