One of the most astonishing statistics relayed by Vanessa Fox at this year's Real Estate Connect conference in New York that two-thirds of all Web visits are generated from offline resources. Most people use the Internet to find information, but when it boils down to it, trust and connection are still the two critical factors for clients who are choosing agents.

Building trust takes meeting face-to-face, being genuine and connecting with a client on a more personal level. More than half of all buyers in 2009 used an agent with whom they had a previous relationship or were referred to the agent by someone they trusted.

How does building trust and long-term clients fit in with social media technology?

Bernice Ross at Inman News gives more facts and insight about building trust and clients for life, including how to capitalize on using social media to engage people with whom you have common interest: Meetup, Facebook and Foursquare. Those who are active on social networks are actually looking to interact with others, making it more effective in some ways than traditional prospecting.

Read Ross' entire post on Inman News here.

Posted in Internet Marketing, Real Estate Industry Trends, Lead Generation, Technology And YOU, Web 2.0 Marketing

Comment on this article

Name

Email
Your email address will not be displayed.

Site/Url
Your URL will be displayed.

Your vote

Poor Excellent

Comment text

Options

  Line breaks become <br />

  Remember me

  Allow users to contact you through a message form.

Captcha

Please enter the characters from the image above. (case insensitive)

Captcha code