Lead generation is the hardest part of real estate.  How do you attract buyers and generate leads?

Here are a few things real estate professionals can do to connect with potential homebuyers: 

First Time Buyer Seminars:  Holding a seminar for first time home buyers to educate them on how to shop for a loan, what to look for in representation, the importance of contracts, inspections, etc.

Market to College Bound Students:  Bernice Ross, Real Estate Coach suggests holding a seminar for parents on "How to Buy Your First Investment Home and Save a Bundle on Dorm Costs." You can also target medical and law students as well. This could be done on your website too, as a video!

Mortgage Seminars:  Educate consumers on the types of loans out there and how to obtain financing ahead of time in order to act fast when the right property comes along.

Credit Seminars:  Team up with a mortgage professional to educate consumers about the mysteries of the FICO score and how to make sure they are in good shape to obtain a loan.

Downsizing Seminar: Showcase the areas in your community for folks looking to downsize to a smaller, maintenance free lifestyle. 

Are you Bilingual?  Hold the seminars in another language to market directly to that segment.

Become a trusted advisor to your clients and they will come to you when it's time to purchase or sell their home.

photo credit: mikecogh

Posted in Lead Generation, Gen X-Y, Technology And YOU

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