Fuller Sotheby's International Realty continues success with referrals and a strong web presence

BrokerIPTV: Today we are talking with Tom Narvaez from Fuller Towne & Country and Tom, thanks for being with us.

Tom Narvaez: No problem

BrokerIPTV: GenX GenY segment. Do you feel being a younger practitioner in the business helps?

Tom Narvaez: Absolutely. Absolutely. I mean we are so technology based right now that I really think it helps to be in our generation and to be that technological savvy.

BrokerIPTV: When you guys started, who was the mentor? Who helped you? Who is really valuable to your business?

Tom Narvaez: When I got started really, it was my in-laws at the time Denver Colorado Springs and they have been in the business for many, many moons and taught me a lot about what is good to do and what is not good to do. They are kind of 24x7 people. I work hard. I play hard. So, there is a happy medium there, but just learned a lot about how to do real estate and how to really be successful.

BrokerIPTV: What methods do you use to attract business these days?

Tom Narvaez: Mainly sphere[Phonetic], I am a big... I am referral based guy and I think that is the only way to be in the business these days. I think the days of working open houses and doing a lot of floor and sign calls, I mean that's all great, but if you don't have established relationship and a connection with someone, it is too easy for people to move on, especially with technology out there and everything that they have got at their fingertips. A lot of people don't think they need Realtors unless they feel like they have a connection.

BrokerIPTV: What technology do you use to aid the business? Are you a web site guy? Are you focusing in on viral marketing on Internet? What are you doing?

Tom Narvaez: I am really a big... as far as listings go, I am a big web based, just massive presence and I feel like my job as a listing agent first and foremost is to get maximum visibility. So, I generally advertise about 15-20 web sites on all my listings and I think that just gets maximum exposure.

BrokerIPTV: Where do you feel the industry is going?

Tom Narvaez: It is going to go... still continue go web based. I think the savvy age, I mean the savvy people and sellers out there are going realize that they still need listing agents, but I think on the buyers side, it is going to... our roles are going to diminish a little bit just because of technology and it is going to be... we are going to get a call from someone and say I've got two houses, you know that I know that I want and then let's go take a look, a live look and then let's put an offering. So, there may be more... they may be asking for more of a refund type thing, rebate type situation or I am not sure... I am not sure how it is going to play out, but I think from the buyer's perspective it is going to diminish our role and from the seller's perspective, it should stay fairly consistent because especially markets like now, they need professional Realtor.

BrokerIPTV: Thanks Tom.

Tom Narvaez: Thanks Dan.

BrokerIPTV: Appreciate it.

Posted on October 03, 2008 06:03:20 by Blog Author