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Work on New Business During the Holidays

Real estate is notoriously slow during the holiday season.  Here are some tips to network and pick up new business during the Holidays. 

MINDevent 2012 CopenhagenBe Prepared

Inventory is very low right now because a lot of sellers have taken their home off the market or are waiting until after the first of the year to put it on the market.  "I think January 2013 is going to be a busy one." says Theresa Boardman for Inman News. "Unless, of course, we fall off the fiscal cliff and go into yet another recession."  Take advantage of the slow season to market yourself. 

Boardman offers a list of what you can do to prepare for new business in the New Year.

Network:  Go to all those holiday events and meet people.  This is a great time to catch up with past clients, friends, neighbors, vendors and even competitors.

Revisit this year's goals:  How did it go?  Assess what worked and what didn't work and then start working on next year with measurable goals, tasks and a budget.

Blog About It!  Your customers do a lot of online research before they contact you-especially in the winter months when it's cold.  Start blogging about informative topics that captures their attention... such as, "Tips to Sell Your Home", "How to Price Your Home", "What to Look for in a Real Estate Agent", etc.  

Take pictures of local sites in the area.  These will look great on your website and can be a blog post, as well. (Read:Do You Have a Content Strategy?)

Read About It!  There are great business books on the market with fresh new ideas.

Reach Out:  Make it your goal to make 5 phone calls each work day in December to wish past clients and friends Happy Holidays and Happy New Year.

Update:  Now is a great time to upgrade your office equipment to take advantage of holiday sales and get an end of year tax deduction.

Streamline Your Online Identity:  "Use any spare time to tweak online profiles, websites and blogs and get rid of accounts that are not being used." suggests Boardman.   

Take Time for Yourself:  Get a little exercise every day, even if it's just going outside for a walk.  It's a great way to clear the mind and relieve stress, says Boardman.

Her last piece of advice is that even though business is slow, don't let it slow you down. Use these great tips to start strong in the New Year.

Read the full story at Inman News.

Creative Commons Licensephoto credit: eveos



Posted on December 03, 2012 09:08:03 by Blog Author Broker.IPTV

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