ZipRealty announced that it has dropped the registration requirement to allow more consumers to use the website for real estate searches without having to give up personal information.

"The ZipRealty website has consistently ranked (highly) for real estate search even with the registration system in place, and we are excited about opening up all we have to offer for even greater numbers of consumers in the future," said Lanny Baker, ZipRealty's CEO, in a statement.

Zip Realty tested the no-registration process in a few markets across the United States and found that they received a higher number of visits, year over year.

"The option to register will still be available on the site should users wish to save listings and searches, contact an agent for assistance, or personalize other features available on the site." reported Andrea Brambila for Inman News

All visitors to the site, regardless of whether they register or not, can now view all details of homes for sale, including price, square footage, photos and maps.

The Colorado market will offer no registration searches soon.

Read more at Inman News.

Posted in Denver Colorado Real Estate, Real Estate Industry Trends

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